Essentials of Marketing Research 5th Edition Hair (Digital Test Bank)

Description

Essentials of Marketing Research 5th Edition Hair (Digital Test Bank)

Test Bank for Essentials of Marketing Research, 5th Edition, Joseph Hair, David Ortinau, Dana E. Harrison, Mary Celsi, Robert Bush, ISBN10: 1260260461, ISBN13: 9781260260465

Table of Contents

Part 1 The Role and Value of Marketing Research Information
1 Marketing Research for Managerial Decision Making
2 The Marketing Research Process and Proposals

Part 2 Designing the Marketing Research Project
3 Secondary Data, Literature Reviews, and Hypotheses
4 Exploratory and Observational Research Designs and Data Collection Approaches
5 Descriptive and Causal Research Designs

Part 3 Gathering and Collecting Accurate Data
6 Sampling: Theory and Methods
7 Measurement and Scaling
8 Designing the Questionnaire

Part 4 Data Preparation, Analysis, and Reporting the Results
9 Qualitative Data Analysis
10 Preparing Data for Quantitative Analysis
11 Basic Data Analysis for Quantitative Research
12 Examining Relationships in Quantitative Research
13 Communicating Marketing Research Findings