Consumer Behavior Buying Having Being 14th Edition Solomon (Digital Test Bank)

Description

Consumer Behavior Buying Having Being 14th Edition Solomon (Digital Test Bank)

Test Bank for Consumer Behavior Buying Having Being, 14th Edition, Michael R. Solomon, Cristel Antonia Russell, ISBN-13: 9780137865093

Table of Contents

SECTION 1: FOUNDATIONS OF CONSUMER BEHAVIOR
1. Buying, Having, and Being: An Introduction to Consumer Behavior
2. Consumer Ethics, the Marketplace, and the Planet

SECTION 2: MAKING SENSE OF THE WORLD
3. Perceiving and Making Meaning
4. Learning, Remembering and Knowing
5. Motivation

SECTION 3: BUYING AND HAVING: CHOOSING AND USING PRODUCTS
6. Attitudes and How to Change Them
7. Deciding
8. Buying, Using, and Disposing

SECTION 4: BEING: USING PRODUCTS TO CREATE AND COMMUNICATE IDENTITY
9. Identity and the Self
10. Personality, Lifestyles, and Values
11. Social and Cultural Identity

SECTION 5: BELONGING
12. How Groups Define Us
13. Social Class and Status
14. Culture

APPENDICES
A. Data Cases
B. Careers in Consumer Research
C. Consumer Research Methods
D. Sources of Secondary Data