Business Research Methods 2nd Edition Zikmund (Digital Test Bank)

Description

Test Bank for Business Research Methods 2nd Edition Zikmund

Test Bank for Business Research Methods, 2nd Edition, William G. Zikmund, Dr Christina Quinlan, Mitch Griffin, Barry Babin, Jon Carr, ISBN-10: 1473760356, ISBN-13: 9781473760356

Table of Contents

Part I: Introduction
1. Introducing Business Research
2. Developing Research Skills
3. Understanding Research Ethics
4. Understanding Research Philosophy
5. The Role of Theory

Part II: Beginning the Research Process
6. The Literature Review
7. Quantitative Research: An Introduction to Measurement
8. Qualitative Research: An Introduction
9. Research Methodology and Design
10. Understanding Populations and Sampling
11. Writing the Research Proposal

Part III: Data Gathering
12. Fieldwork
13. Using Observation
14. Using Interviews and Focus Groups
15. Surveys and Questionnaires
16. Attitude Measurement

Part IV: Dealing with Data
17. Managing Data and Introducing Data Analysis
18. Analysing Qualitative Data
19. Analysing Quantitative Data
20. Completing and Presenting the Research